Artists these days face a whole new set of challenges that just didn’t exist 20 years ago. If you are a 90’s kid, then you know you got all the information you could on your favorite bands from magazines and interviews on MTV. You didn’t know what they had for breakfast and you damn sure didn’t know if they were #Blessed. 20 years ago touring was enough, doing a few interviews was enough, and there was always a wall that separated you and the fans.
Now we live in the wonderful world of information, and that is exactly what people crave from you. You may think you are just a nobody living your life and writing songs, (and that may be true) but creating original social content can take even the most obscure band and catapult them into the public eye.
Here are a few tips on what to post/share on your social media:
- Make sure you are brand specific, sure that cat video is hilarious but does it fit into your doom metal image?
- Going to practice? Take a picture. Picking up your van for your 3 state tour? Take a 30-second video. Just sitting around shredding? Take another picture. With all the social media sites that you need to be updating it is better to have too many pictures and videos that nothing to choose from.
- If you’re a musician, record yourself playing. If you’re a writer, post a sample of your work. Selfies will only get you so far if no one knows what you can do.
- Lastly, don’t forget to interact with people! Social media is a two-way street. People want to know that you are listening to what they have to say. So remember your good manners and say thank you when someone interacts with your page.
Not sure how to make heads or tails of this whole social media situation? Don’t know the difference between a retweet and a reblog? AKA Management has professional social media services available for your project. Whether you just need help figuring out what to post, or you are still using Myspace and Yahoo Groups, AKA Management can come up with a custom, affordable social media plan for email@example.com | FACEBOOK | TWITTER