Working for “great exposure” is essentially working for free and hoping you gain some new fans in the process.
This is just the world that we live in; you expect to pay for a service that you have received. Why is it so different for musicians? All of the time and resources spent to create this music, all of the heartache and life experiences you went through just to have great lyrics, all the gas spent getting to practice. Now you are providing a service playing at this club you should get paid.
This is a very hot topic in the music world, where is the line between “Great Exposure” and ripping you off. Now don’t get me wrong don’t get all Mariah Carey on the club and ask for only green M&M’s and $10,000 but don’t be afraid to lay your terms down. Here are a few tips on negotiating deals with clubs:
- Know your draw. If you know you can consistently pull a good audience, don’t be afraid to ask for a bigger guarantee.
- Always, ALWAYS get everything in writing. Don’t rely on a drunken conversation you had with the owner one night. If they are scared to sign a performance contract, you shouldn’t do business with them.
- Don’t fall for “Great Exposure”. Even if you are opening up for Tupac’s hologram, don’t let the club force you into terms that don’t work for your band. Everything is negotiable.
- Have a Manager. This is the most important piece. This person should know what to ask for and is not afraid to get your band the best possible set up.
AKA Management specializes in working for the little guys. Having a professional management team in your corner will not only help get you in to the clubs you want to play but also help guard against the dreaded “Great Exposure.” Contact us today and find out how we can help you negotiate better deals.